Cherrywood Nursing & Living Center

Cherrywood Nursing & Living Center wanted to develop continuity between their sister community (Boulevard Health Center and Bradford Medical Resort) websites and the Cherrywood website by developing a shared layout with unique branding for each community. If one person visited Cherrywood’s website and later came to the Boulevard site, they would immediately feel familiarity with its features and navigation. The client believed their existing website was stale, had been in existence for many years, and needed to relate better to their changing demographic.